Content & Creative Manager
10/2016 – 3/2017
Major Functions: Contractor. Content editor using SDL Tridion (CMS) architecture and eCatalog site content. Managing brand information gathering, assigning SDL Tridion metadata taxonomy, and structuring architecture of CMS. Troubleshooting tasks in a matrix organization structure to facilitate resolution. Working in a highly regulated environment to improve compliance and efficiency. Liaising with cross-functional teams on various project management tasks. Liaison with IT team,
Medical-Legal review team and Brand/Graphics team.
Content Management Specialist
2/2016 – 10/2016
Major Functions: Contractor. Sharepoint administrator responsible for customization of internal employee Sharepoint portal. Collaboration of organized content, documents and data, Utilization of Sitecore CMS platform. Front end development of company website hosted on WordPress. Powerpoint slide builds and print design.
9/2015 – 12/2015
Major Functions: Contractor. Content manager at Comcast utilizing the Sitecore CMS platform. Coordinator of materials in media library to be utilized on consumer website. In conjunction with UX team, established design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach. Developer of storyboard and graphics to engage customers. Analyze performance of all digital marketing efforts.
Digital Director | Global Marketing
9/2007 – 5/2015
Major Functions: Responsible for Executive global communications. Includes script development, video set-up/shoot, post-production and distribution. Administrator of the Hay Group Vimeo and YouTube channels. Media training for Hay Group Executives. Brand development and integration. Writer/Designer of whitepapers, email blasts, presentation and promotion materials.
Key IT accomplishments
- Migration of web content from prior Content Management System Sharepoint to the SiteCore CEP.
- Develop and manage all marketing collateral and assigned to upload content to SiteCore media library.
- Analyze and report on the performance of all digital marketing efforts using Google/SiteCore CEP.
- Managing development of marketing applications and multi-channel marketing programs across
digital channels (social, mobile, web) utilizing existing and emerging marketing technology platforms.
Key Marketing accomplishments
- Established proprietary approaches to social media management, web analytics and content marketing.
- In-house producer/editor for all corporate communications, company demonstrations and internal events.
- CMS Training of all global marketing team members and newly hired employees.
- Created all design protocols ‘on brand’ for video and multimedia communications.
- Created in-house repository of all marketing materials.
Creative Services / Webmaster
2/2013 – 6/2015
Major Functions: Part-time. Marketing and communications. Manager of six member team. Brand Manager, designer of all promotional materials both digital and print. Webmaster and designer. Videographer. Graphic design and animation.
- Webmaster involved with development and functionality of Weather Savior website on WordPress platform.
- Key involvement with generating revenue within 3 months by providing SEO and marketing services.
- Tracked key marketing analytics to target revenue generating demographics in conjunction with sales team.
9/2005 – 8/2007
Major Functions: Directly involved with multimedia and sales presentations used by the Executive and marketing staff. Development of brand guidelines, custom icons, logos and other elements to be used for both sales and internal communications. Video producer/editor of educational modules. Involvement with marketing material used at SunGard trade shows and employee events. Organized break-out sessions during trade events for client video and feedback.
4/2002 – 8/2005
Major Functions: Worked directly for the News Director at CBS. Administrator of news, sales, weather and traffic graphics and animations. Design and Development of graphics for both the CBS3 and KYW1060 radio websites. Designer of print material, online advertisements, promotional design, branding. Quality control and proofing of graphics. Archiving of all graphics and animations in the Creative Services Department.
4/2000 – 4/2002
Major Functions: Manager of digital design and web services. Designer of all promotional advertisements on company website and partnered websites. Flash animation and web programming. Development of print material, online advertisements, Internet, Intranet and trade show collateral. Quality control and proofing of graphics. Archiving of all graphics and animations.
Graphic Designer, Director
12/1998 – 4/2000
Major Functions: Morning manager. Designer and animator for news casts. Administrator of FOX Philadelphia website including daily updates. Designer of all graphics animations to accommodate morning programming. Designer of print material, advertisements, marketing campaigns and other collateral. Archiving of all graphics, animations and advertisers logos for sales department.
Graphic Designer / Animator
1/1994 – 12/1998
Major Functions: Freelance Graphic Designer, Animator, Web Designer. Multi-Tasking designer for news, promotions and the EarthWatch weather system. Creator of television graphics and animations to accommodate newscasts, film and weather. Daily updating of news graphics for both the NBC10 and Local MSNBC websites.
Photo Retoucher / Graphic Designer
Duggal Visual Solutions
11/1992 – 12/1993
Major Functions: Digital imaging and photo editor. Image/film scanner using both flatbed drum technologies. Graphic designer. Archiving of digital images.
Drexel University | Philadelphia
Bachelor of Science in Graphic Design, June 1992
G.P.A. 3.0; Major G.P.A. 3.6 | Dean’s Honors List 1990-1992
- Adobe Photoshop
- Adobe Audition
- Adobe Illustrator
- Adobe InDesign
- Adobe Flash
- Adobe Fireworks
- Adobe After Effects
- Adobe Dreamweaver
- Adobe Premier
- Google Analytics
- Microsoft Office
- SDL Tridion
- XML / CSS